Twitter's stock took a beating today following its poor quarterly earnings report, but the company has some good news: its timeline tinkering is working. After introducing an algorithmic feed in February that would prioritize certain tweets over others, Twitter says only 2 percent of users choose to turn the feature off.
According to the company, the new timeline is helping users get more out of each interaction on Twitter. Essentially, tweets can gather more likes and retweets many minutes or even hours after being posted because they're being stuffed back at the top of the line. Twitter's letter to shareholders today reads:
The enhanced timeline we launched this quarter is a great step forward, improving both speed and relevance….