At the end of this year’s WWDC keynote, Tim Cook had this nice thing to say:
“At Apple we believe that technology should lift humanity, and enrich our lives.”
I agree wholeheartedly. And so I have a simple question for Tim in response: what could a tech company do that’s more life-enriching and humanity-lifting than allow people to talk to each other?
I can’t and won’t make the business case for Apple to bring iMessage to Android. Maybe my former colleague David Pierce can manage that in his excellent Wired piece on this topic. I understand the value of ecosystem lock-in; Apple obviously does, too. But from the perspective of humans, Apple’s refusal to port iMessage is a sin of omission.