One way to sell a smartwatch these days is by making the device smart in only one way. Whether it has basic fitness and sleep tracking or pings you with select smartphone notifications, the goal is to strip away almost everything in favor of a classic-looking timepiece with one or two neat features — and nothing else.
There’s no name for these gadgets. You could refer to them as feature watches or minimalist smartwatches if you’d like. But no matter what they’re called, they exemplify the fact that smartwatch makers aren’t adding too much value right now by throwing anything and everything at the wall and seeing what sticks. In fact, some tech-infused watches succeed not in spite of, but because of the features they leave out.