If there’s anything Samsung knows how to do better than its competitors, it’s making ads as weird as humanly possible. In “Seven Days of Unboxing,” Samsung is building hype for the new Galaxy S7 smartphone… by having llama named Kuzco “unbox” it in a secure location. The llama is then tasked with creating a painting using a brush the animal can only use with its mouth. Yep, sounds like Samsung alright.
The result is an abstract expressionist masterpiece, perfectly capturing our dysfunctional relationship with technology and its suffocating capitalist trappings. Or it’s a series of brush strokes created by a confused llama. Art is wonderful.