Instagram is testing a more personalized feed for its users, the company said today. The reorganized feed relies on an algorithm to sort images and videos based on what users are likely to be most interested in. The social media platform currently organizes posts from newest to oldest, which often leads to missing posts from friends. The new feed more closely resembles that of Instagram’s parent company, Facebook.
Instagram co-founder and chief executive Kevin Systrom told the New York Times that people miss an average of 70 percent of the posts in their feeds. “What this is about is making sure that the 30 percent you see is the best 30 percent possible,” he said.