Last month, the NFL sold off TV rights to its Thursday night games to CBS and NBC*.
This month, the pro football league intends to sell digital rights to the same games, and it should be nearing a decision shortly on which company will buy them. The NFL’s annual owners meeting starts in Florida on March 20, and sources say the league would like to have deals wrapped up by then.
Up for grabs: The right to stream up to 18 regular-season games. And, in theory, a chance to stand out from a crowd of online video players vying for viewers and advertisers’ attention.