In its latest attempt to woo video creators away from YouTube, Facebook has released an app just for them. It’s called Facebook Creator, and it includes a bunch of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms.
Facebook has long had an app for people who manage Facebook Pages, and it’s also had an app for celebrities that did this kind of community building, too. In fact, Facebook Creator is really just an updated and rebranded version of that app — originally called Facebook Mentions (and still called that, since it seems to be stuck that way on the App Store for now) — but now it’s open to everyone.
Live-streaming features and a communications hub
There are two main draws to the…