For 30 minutes this afternoon, the world stood still to watch two BuzzFeed employees wrap rubber bands around a watermelon. It was the most ridiculous use of Facebook's new Live video feature imaginable, and yet it was some of the most compelling live content the world has ever seen. 800,000 people watched live.
I think, years from now, we will all remember when we first heard about the live watermelon video. For me, it was from a tweet. "Why would I watch a watermelon be wrapped in rubber bands?" I thought. "That sounds like a dull waste of time." But I could not have been more wrong.
— Jesse McLaren (@McJesse) April 8, 2016
For those of you just hearing about this, honestly, I don't know if…