Apple is bringing in help to boost its News app. Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January.
Publishers who put content on the app can still sell their own ads and will keep 100 percent of the revenue from any ads they sell. The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory.
As before, publishers will keep 70 percent of those sales. In a note to her staff, NBCUniversal sales boss Linda Yaccarino said her organization would create a dedicated sales group for the app.