Instagram rolled out an update last week that is perhaps the most blatant rip-off of someone else’s work since Robin Thicke’s "Blurred Lines." Its new stories mode is nearly identical to Snapchat’s stories.
The thing is, this is legal and could potentially help Instagram leverage its larger user base to slow Snapchat’s momentum. Fast Company has a helpful explainer on the legal nitty-gritty. Basically, it’s okay to completely rip off another company’s idea as long as you don’t also copy the entire interface or source code.
Just how similar are stories on Snapchat and Instagram? Here’s a list of examples:
- Both are called "Stories"
- Both allow clips up to 10 seconds in length
- Both make stories temporary by removing uploads after 24…